Facebook is dominating the way we market to customers. Its fast, easy to use and the results are instant. Video is the most viewed content on Facebook, if you aren't on Facebook you aren't advertising. Users are watching, liking, sharing, interacting and saving the videos. There are now 2.5 million people in New Zealand using Facebook, you’re going to be noticed if you deliver the right content to the right customer. 1 Delivering the right content to the right customer. This is a valuable (and

I've been the client and I've been the video supplier. I know both sides and these are a few thoughts about the very beginning of the video creation process. There's a lot to consider when you start to think about using video as part of your marketing solution, either for your own business, or for your clients. The first point I want to talk about is establishing a budget. Here’s a couple of things to think about as you start the journey. First top tip: The meeting between client and your

The most compelling stat we’ve seen recently here at MAD is that 82% of smartphone users say they consult their phones on purchases they’re about to make in a store.1 That little device by our sides is transforming our lives, whether we actively notice it or not. It’s enabling new ways of doing and learning things. It’s helping us discover new ideas and new businesses. It’s helping us manage our to-dos, tackle our problems, and inspire our plans. Mobile search behavior is a good reflection of

I've been thinking about volume. Not so much the whole turning it up when a song that you love comes on your playlist... Rather, the amount of content being created to serve a client brief... Specifically video content, because that's what I do, and have done for 22 years. I'm not going to wander, slowly and drunkenly, down memory lane... Falling over memories of broadcast TV shows with awesome budgets... Bumping into TVC's where I had assistants and they also had assistants... Fighting at Axis

Recently, someone much smarter than me told me that if I want to get meetings through cold calling I need to stop inviting them for coffee or asking for half an hour of their time. Ask them for ten minutes. Whenever and wherever they are free. And because this woman is very smart and runs a very successful business I decided to take her advice.  Every cold call or email I have made for the past two weeks has contained a short amount of information about what our company will do and has ended