Video is the most viewed content on Facebook 07/21/2017 Facebook is dominating the way we market to customers. Its fast, easy to use and the results are instant. Video is the most viewed content on Facebook, if you aren't on Facebook you aren't advertising. Users are watching, liking, sharing, interacting and saving the videos. There are now 2.5 million people in New Zealand using Facebook, you’re going to be noticed if you deliver the right content to the right customer. 1 Delivering the right content to the right customer. This is a valuable (and
Facebook is dominating the way we market to customers. Its fast, easy to use and the results are instant. Video is the most viewed content on Facebook, if you aren't on Facebook you aren't advertising. Users are watching, liking, sharing, interacting and saving the videos. There are now 2.5 million people in New Zealand using Facebook, you’re going to be noticed if you deliver the right content to the right customer. 1 Delivering the right content to the right customer. This is a valuable (and
How cake can change everything 01/25/2017 Recently, someone much smarter than me told me that if I want to get meetings through cold calling I need to stop inviting them for coffee or asking for half an hour of their time. Ask them for ten minutes. Whenever and wherever they are free. And because this woman is very smart and runs a very successful business I decided to take her advice. Every cold call or email I have made for the past two weeks has contained a short amount of information about what our company will do and has ended
Recently, someone much smarter than me told me that if I want to get meetings through cold calling I need to stop inviting them for coffee or asking for half an hour of their time. Ask them for ten minutes. Whenever and wherever they are free. And because this woman is very smart and runs a very successful business I decided to take her advice. Every cold call or email I have made for the past two weeks has contained a short amount of information about what our company will do and has ended
How to find your audience 01/25/2017 I read an article today in the NY Times about the new Steven Spielberg movie, The BFG. I love The BFG. Love, love, love it. And Mr Spielberg is one of my all time heroes when it comes to story telling. The interview got me wondering though... Who is my target? Who is your target? Are they affluent, young people? Are they baby boomers? Are they retired or retiring? What's their background? Who are their parents? What are their values? That thought process got me thinking today about
I read an article today in the NY Times about the new Steven Spielberg movie, The BFG. I love The BFG. Love, love, love it. And Mr Spielberg is one of my all time heroes when it comes to story telling. The interview got me wondering though... Who is my target? Who is your target? Are they affluent, young people? Are they baby boomers? Are they retired or retiring? What's their background? Who are their parents? What are their values? That thought process got me thinking today about
How to create affordable videos 01/25/2017 I've been the client and I've been the video supplier. I know both sides and these are a few thoughts about the very beginning of the video creation process. There's a lot to consider when you start to think about using video as part of your marketing solution, either for your own business, or for your clients. The first point I want to talk about is establishing a budget. Here’s a couple of things to think about as you start the journey. First top tip: The meeting between client and your
I've been the client and I've been the video supplier. I know both sides and these are a few thoughts about the very beginning of the video creation process. There's a lot to consider when you start to think about using video as part of your marketing solution, either for your own business, or for your clients. The first point I want to talk about is establishing a budget. Here’s a couple of things to think about as you start the journey. First top tip: The meeting between client and your
